Apple Evolves New Computer Breed At WWDC19

Since Apple’s recent WWDC19 keynote, I’ve processed many web articles, podcasts, and tweets about all the iPad things. And although the idea in my head is still a bit fuzzy, I’m starting to see what looks like a growing distinction, maybe even a division, in iPad.

iPad Evolves

Apple’s avalanche of announcements made a lot of good noise in the tech-sphere. And among those who, like me, use iPad as their computer, the epitome of new features is summed up in the name, iPadOS.

Let’s back up a bit. iPad debuted in 2010. It defined what a tablet is and does. It went through a few iterations, but it mostly remained as the best tablet money could buy.

Then, in 2015, the iPad Pro was released. Having the “Pro” moniker plus the new keyboard and pencil accessories introduced a distinction. Apple was making a declaration: iPad is a tablet; iPad Pro is a…Pro tablet. Or maybe it’s a tablet computer.

Now for 2019, Apple once again is pushing iPad further into computer territory with iPadOS, since it brings so many definitive Mac-like features to the tablet form factor. In effect, Apple is pushing the distinction to a division.

Users and Power Users

The thing I keep noticing after WWDC is all the examples of features that enable iPad to do computery things like never before. Most notably, they’re the kinds of things only a certain class of people, power users, take advantage of.

For example:

  • App Exposé
  • Slide over app switching
  • Multi split-screen apps
  • Keyboard shortcuts
  • New multi-finger gestures
  • Mouse support
  • USB drive support
  • Built-in Shortcuts app
  • Files app advancements
  • Downloads manager

In contrast, most users look at iPad and think, “Great tablet!” because iPad excels at web surfin’ and YouTubin’.

So if it wasn’t clear before, it’s crystal now: Apple is evolving iPad from mere tablet to the newest form of The Personal Computer.

Apple’s distinction of iPad between tablet and computer is also reflected in the blurred distinction between iPad or MacBook, as shown by the new Brydge Pro keyboard:

iPad Identities

I guess what I’m wondering about now is, what happens next? Does this mean the regular $329 iPad is a tablet and the iPad Pro is a touch-screen computer? Will Apple just shock everyone with the next iteration being a clamshell laptop running iPadOS?1

The debate about iPad being a good consumption device versus a productivity machine might continue. Yet that’s talking about iPad as if there is still just one version of it. There are now at least two distinct versions of iPad.

In fact, there’s enough distinction to make a clear divide: the low end iPad is a tablet for the casual user. And the high-end is a computer for the power user. Meanwhile, the recent mid-range iPad Air is the hybrid device! It serves as both a consumption tablet and as a productive/creative workhorse when you need it.

Our so-called post-PC era positioned the traditional desktop PC as your “truck” and the iPad2 as your “car.” But with the state of iPad now, your “truck” could be a 12.9” iPad Pro computer that lives on your desk with a keyboard at home, and your “car” could be an iPad mini tablet that goes with you everywhere.

What’s your opinion? How do you use your iPad? Comment below or message me. Thanks for reading!

  1. Would it be called “iBook” or “Apptop” or “AppBook” or something else?
  2. Tablets are the car. But what tablets exist besides iPad, really?

5 thoughts on “Apple Evolves New Computer Breed At WWDC19

  1. Great read! What Apple will do this fall with the iOS13 rollout will be interesting to look. On the surface, iOS 13 seems so similar to iOS 12 yet, once you start to scratch the surface of it, new things will pop up here and there. My hope is that Apple takes advantage of its Tips app to engage the users, novice and pro to discover the more powerful things that can be done because of advanced features.

    Liked by 2 people

  2. Great post, Jason. I think using the word “evolve” is exactly right. The iPad is evolving and in essence so are the users. Like most big changes it takes time for new ways of doing things to become normal and familiar. When that starts to happen, the “evolution” takes off, often in directions no one expects. It will be interesting to see where this all leads.

    Liked by 1 person

    1. Thanks! I thought of using the term ‘Cambrian-computer explosion’, but nah.
      Steve Jobs’ original vision was for a third device category. That works, but iPad has grown beyond that. I think its simplicity was underrated as a virtue. The challenge remains though: how to balance increasing capabilities without adding too much complexity. This may be why the evolution is slow. Another power user feature, I think, is the new contextual pop up menus with tap-n-hold. I can’t wait for iOS13!

      Liked by 1 person

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