Picked up my kindle to read the other day. It has a 6″ screen, which is smaller than my 6.4″ smartphone display. Yet it’s bigger! And, of course, better. I think. You see, my phone is tall and skinny, so it fits the hand. But the kindle is less rectangular and closer to a square-ish shape. That’s key. The aspect ratio makes the difference. The kindle is smaller when measured on the diagonal, yet it looks and feels bigger. I wish my phone was more like that.