This week was the ”Superbowl for nerds.” Apple held its annual September event where it showcased the newest iPhones to debut in Autumn. This year sees iPhones 13, which are incrementally better than last year’s iPhones 12. With them, Apple is releasing updated iPads and the latest Apple Watch iteration.
I viewed Apple’s live video announcement — California Streaming — a fast-paced deluge of features packed into a superlative-laden presentation. Don’t get me wrong here, I’m more or less an Apple Fanboy, but it felt a bit like drinking kool-aid with too much sugar. With that small gripe out of the way, here are my personal thoughts as a mobile-computer consumer.
Going from 7.9” to 8.3”, the mini has more screen, yet it remains mini! That’s a solid win in my book. I think most people want as much display as they can comfortably fit in a pocket or hold in one hand. Apple does this via removing bezels and extending the display to the edges of the device. Samsung’s approach is to fold the screen in half! I think I prefer Apple’s method: it’s simpler, more elegant, more affordable, and less likely to break.
The iPad mini basically got all of the iPad Air’s features, but it also got a $100 price hike over the previous mini, which is a bummer. I was thinking about buying my wife her own iPad mini for Christmas, but now it’s more out of reach. Then again, it comes in my wife’s favorite color: purple.
I love the iPad! As I type this blog post, I’m enjoying my 8th gen iPad, which I bought in the Summer. I had figured the 9th gen iPad would not get a significant upgrade, and that’s basically what happened. This newest iPad got 3 updates: a wider front camera that follows people to keep them in frame (Center Stage), the A13 chip to replace the great A12, and a True Tone display that, in my experience, is nice but not a big deal.
The one other update that is worth shouting about is that Apple finally bumped the entry priced $329 iPad from a paltry 32GB of storage to 64GB! For that low price, often on sale for $300, I think anyone can now enjoy a viable and enviable Apple tablet. In addition, the $429 iPad now packs a generous 256GB of storage — nice!
iPhone 13/mini/Pro/Pro Max
There’s isn’t much for me to say here except that, like most people, the latest iPhones’ camera improvements are more than welcome. I especially am excited about the iPhone 13 Pros getting a Macro photography capability, preferring both the ultra-wide and macro features over the zoom/telephoto features. In addition, the newest iPhones 13 get better performance (not that they were lacking) and longer lasting battery life — what good is all that CPU power if the phone has no battery power at all?
With new phones, I like that the previous few years’ iPhones, which are still excellent devices, now sport a lower price than ever. Those now “older” phones — still for sale as new — make some of the best tech from Apple available to more and more people. Upgrading my iPhone 8 Plus, for example, to last year’s iPhone 12 versus the 13 would save me $100, yet I’d still get a significant update.
Apple Watch 7
When it comes to the Apple Watch, I see two sides to it: the fitness side and the smart side. This year’s version 7 does not see much new for either side. Yet while some pundits have panned this year’s Watch as a minor update, I was quite excited for it. Sure, it’s not a huge step up, but it’s better nonetheless. What matters to me is that when I eventually upgrade my current 40mm Apple Watch SE, I’ll see an even bigger display boost when I opt for the now larger 45mm size. Otherwise, I think it performs like my current watch, but it’s vast screen will make using it easier and more enjoyable.
Another welcome change will be the always-on display that’s now much brighter; I presume it doesn’t degrade battery life. Most surprising of all, though, is the new on-screen keyboard! I’m skeptical that it will work well. I suspect the bigger watch size will be easier to tap the tiny letters on. Even without a keyboard, I find voice dictation totally reliable, but it will be nice to try the keyboard once I upgrade in the distant future.
Overall, this year sees Apple making incremental and iterative updates. The biggest changes come to the smallest iPad: the mini. While this might not be an exciting and “revolutionary” upgrade cycle, the progress Apple is making by pushing forward in smallish steps is nevertheless welcome and positive gain. Growth in life only sees spurts during adolescence. Generally, life grows by slow and steady consistency. Apple is a mature company, and all the hardware products announced this week are likewise mature.
The other side of Apple’s coin is more interesting to me this year: software. Next week, Apple will release the public versions of its latest operating systems. I’m eager to install the newest iOS and iPadOS software. Many of the features, like focus modes or multitasking buttons, will make current devices more capable or efficient. Shiny new hardware is fun and functional, but the integrated software is also key to giving nerds, geeks, and ”normal” people the tools they need to apply their talents.
Whether being productive and creative, organizing photo albums, or surfing the web, I’m glad to see Apple steadily improving both its devices and apps that make such tasks simple, elegant, and delightful. Here’s to another year of Apple gear.