From M.G. Siegler’s piece about Apple’s recent earnings call, commenting on Apple Vision Pro, quoting Tim Cook, emphasis mine,
“Of course, this past quarter we were thrilled to launch Apple Vision Pro, and it has been so wonderful to hear from people who now get to experience the magic of spatial computing. They describe the impossible becoming possible right before their eyes, and they share their amazement and their emotions about what they can do now, whether it’s reliving their most treasured memories or having a movie theater experience right in their living room.“
So “Spatial Computing” is, for consumers, mainly just two things:
- Reliving memories
- Watching movies
Vision Pro is about fancy expensive video. Plain and simple. It’s not so much a computer as it is an entertainment appliance.
When I think “computing,” I think more like: spreadsheets, word processing, web browsing, and photo editing. But Tim Cook describes Vision Pro as best for passive viewing of video.
The rub: as good as Vision Pro may be for 3D videos, compared to smartphones, tablets, and laptops, the market shows most consumers want the convenience of small 2D displays that you don’t have to wear to watch shows. And the fact you can buy an Apple iPhone, iPad, MacBook, and Apple TV all together for less than the price of a Vision Pro underscores its prohibitive cost; the value proposition is ridiculous.
Highlighting Vision Pro for the enterprise market (see M.G. Siegler’s piece) suggests that Apple’s VR headset may be a dud for the consumer market already. This doesn’t surprise with its high cost and inconvenience.
There might be a better future use-case for Vision Pro or Meta Quest outside of gaming or entertainment, you know, like actual computing. But we must keep waiting for that sci-fi dream to truly become reality. That might be like waiting for tablets to usher in the post-PC era. Are we still waiting on that?
sent from my MacBook
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