Folks, they did it! Amazon finally brought color to the Kindle. Not the casing, the display. We will all be able to finally enjoy reading black text on white backgrounds - with a splash of color. It's not necessary but it sure is nice. I for one will pay the premium just to bring book covers to life in living color and to have my highlights colored. I might even start enjoying comics or manga.
I did not see this news coming this year. But I've been waiting and hoping a loooong time for the Kindle to someday get colorized. I think the new Kindle Colorsoft is one of the biggest "finallies" ever. I almost can't believe it's real, to be honest.
Of course, the reality is that other eReaders already have color, which made the wait for a Kindle with color feel like forever. I could have already bought a Kobo Libra Colour or Onyx Boox Go Color 7. But those are not Kindles. I’ve been invested into the Kindle ecosystem for over a decade. Besides, Kindle is to eReaders what Kleenex is to tissues.
Yes, color is already available in the Kindle app on tablets and smartphones. But no, those are not e-ink. Like many, I have long held that e-ink is simply superior "low-tech" for long-form reading. Thanks to e-ink, the Kindle's single-purpose design, tailor-made for reading, is fantastic.
And now this same technology is imbued with full color. On top of that, initial media impressions sound very good. It seems Amazon was able to introduce color to the Kindle without any major compromises to battery life or performance. Sweet!
When I last upgraded my Kindle Paperwhite in 2022, I listed all the featured reasons why. The biggest one, of course, remained elusive: color. But now it's finally here!
In addition, there's a new wireless charging dock. It props the Kindle upright, allowing the full-color book covers to be displayed while charging. It makes the Kindle — and the book you're currently reading — prominent. It says, "Pick me up and read me." That's great because the magic of reading too often goes unnoticed. I want this thing on my night stand!
So Amazon has made me smile from A to Z with its newest announcements, introducing a color Kindle and a nice new charging stand for it.
Color me happy.
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