Why I Plan To Buy Kindle Colorsoft

When Amazon announced the new Kindle Colorsoft earlier this month, many people said, “Finally!” I’m one of those people. But some folks pointed out they’d stick to the Paperwhite because, you know, text is black-on-white (or white-on-black in Dark Mode). Color is cool but not necessary for long-form reading. I agree. But I plan to buy a Colorsoft anyways. Here’s why.

In no particular order:

• Color (!)
• Wireless charging
• Auto light dimming
• Much faster overall

Of those four, three are also in the Paperwhite Signature Edition for $200. So yeah, I’m willing to pay $80 more just for color. I have long wanted a color Kindle. So once it was revealed, I pretty much was ready to buy it, price unseen. “Take my money,” as they say.

My now last-gen Paperwhite is great even without the Signature Edition nice-i-ties. I want color so much that I’d likely pay $280 even if that was the only upgrade. That fact the Colorsoft also includes the Signature features is extra gravy on the taters. Yum!

One can argue that having color just for book covers now makes eBooks more like “real” paper books than ever. You know, despite the rule of “Never judge a book by its cover,” we’re human and do that anyways without thinking. Colorful book covers really matter. People normally see in full-color. The sky is blue, and when a rainbow appears, “Wow, look, those colors!” Color is a big deal.

Besides that, I’ve learned the new Kindle Colorsoft and Paperwhite are MUCH faster than the previous gen. So even without color, I’d upgrade to at least the new Paperwhite just for the speed increase. It looks truly game-changing. Watch this video review from Good E Reader.

In general, I like Kindle so much that I want to be a first-gen Colorsoft supporter. My hope is to spur Amazon to keep innovating so the Kindle ecosystem keeps thriving. I’ve invested in it for years.

I like Kindle so much that it wins me back when I try to leave it for Apple Books. I’m pretty locked into the Apple ecosystem and have more than once switched to Apple Books with my iPhone and iPad. You know, those devices have color eBooks! But eInk and weeks-long battery win me back every time.

Now that eInk on Kindle comes in color, I’ll be even more happy to read within Amazon’s walled-library of eBooks. Whenever I click the “Buy” button on Amazon (I’m not pre-ordering) and start using the Colorsoft, I’ll probably blog about it.